A Personal CRM Built for One Person, Not a Sales Org

Current CRMs are built for companies. You are one person.

Open almost any CRM and you will find pipelines, deal stages, quotas, and fields to fill in after every call. That makes sense if you run a sales team. A manager needs to see the forecast. The company needs a record when a rep leaves.

But if you are a founder, an investor, a recruiter, or an advisor, your relationships are not a pipeline. They are your life's work.

Built for the org chart, not for your life

Company CRMs assume a few things that are not true for you:

• That someone will do the data entry. In a sales org, logging calls is part of the job. When it is just you, nobody logs anything, and the CRM goes stale in a month.
• That every relationship is a deal. Your former boss, your college roommate who now runs a fund, the operator you met at a dinner in 2019. None of them belong in a "Qualified" column.
• That the company owns the contacts. Sales CRMs are designed so the data stays when the person leaves. Your relationships should go wherever you go.

So people improvise. A spreadsheet. A Notion database. An Airtable they built over a weekend and stopped updating by spring. Every one of these breaks for the same reason: they need you to keep them alive.

What a personal CRM should do instead

A personal CRM for high value networks starts from a different question. Not "where is this deal?" but "who should I be talking to, and what should I bring up?"

That is what Pulse is built around:

• It follows news about your people. New roles, funding rounds, launches, and moves show up on their own, so you hear about them as it happens.
• It suggests icebreakers. Pulse gives you a real reason to reach out, based on what is actually happening in that person's life.
• It finds the right person. Ask Pulse who in your contacts knows a market, a company, or a city, and it searches everyone you know.
• It prepares you for meetings. Before you sit down with someone, Pulse brings you what you know about them and what changed since you last talked.

No pipelines. No quotas. No logging calls at 11 PM.

Made for the way you actually work

Pulse runs on Mac, iPhone, and iPad, and it pulls from the places your relationships already live: Apple Contacts, Google, Outlook, your email, and your calendar. It is built for one person and the people who matter to them.

If your work runs on relationships, your CRM should work for you, not the other way around.

Get Pulse: iPhone and iPad and Mac